2. SOMETHING ABOUT BUSINESS COMMUNICATION

In business , communication plays a vital role .
Every , organisation , irrespective of its business or size , is held together by communication.
No organisation can function in the absence of communication. The primary element in management skills is competence in communication.
It is the tool with , which , influence is exercised on other , change is brought in the and views of associates , relation is maintained and established.

Thus in Business , communication emphasises five different points -

(1) The process of communication involves transmission of ideas.

(2) The replication of idea. The idea transmitted is to be replicated in the receiver's mind , without any distortion , to make communication perfect one.

(3) The sender is assured about the replication of idea by feedback. Here it means that communication is a two way process as feedback is the response of the receiver to the sender..

(4)The elicit action is common purpose of all communication.

(5) If all these factors are present then the organisational goal is accomplished.......

Thus in business communication , communication is exchange of any fact , idea , opinion or emotion between two or more people where feedback is necessary and its main function is to inform , or bring round to a certain point of view....